THE LEADERSHIP CHALLENGE YOU'RE FACING

You're navigating territory where there's no playbook:

→ Integrating new technologies your team doesn't understand

→ Leading through organizational change while maintaining operations

→ Making strategic decisions with incomplete information

→ Balancing innovation with operational stability

→ Building consensus when perspectives conflict

→ Developing resilience in the face of constant uncertainty

Traditional leadership coaching offers frameworks and models. But frameworks don't help when you're the CEO deciding whether to bet the company on a technology integration, or the COO trying to make that decision work in production, or the technical leader who has to design the system that delivers on both promises.

You need someone who's actually done it.

I'VE SAT IN EVERY CHAIR

I didn't just advise on leadership. I lived it from every angle:

As CEO: Made strategic decisions about technology investments, vendor relationships, and company direction. Decided what to build, what to buy, and what to walk away from. Raised capital. Managed boards. Built teams. Faced crises that threatened the business.

As COO: Ran operations, made systems work in production, managed teams through change, and lived with the consequences of strategic decisions, including my own. Dealt with the reality that operational constraints don't care about strategic vision. Made quarterly numbers while implementing long-term change.

As System Designer: Built the technology, designed the integration architecture, solved problems that "couldn't be done," and made disparate systems work together. Understood what's technically possible versus what's operationally viable.

All at once. Not sequentially. Simultaneously.

That's why my coaching is different. I'm not teaching theory about leadership. I'm sharing what actually works when you're the one making the call.

When you tell me about a decision you're facing, I've probably faced something similar as the CEO making the strategic bet, the COO executing it, and the designer building it. Sometimes in the same week. Often on the same day.

THE NLP-BASED APPROACH

I use Neuro-Linguistic Programming (NLP) as the foundation of my coaching because it focuses on how successful people actually think, communicate, and make decisions, not just what they should do in theory.

NLP isn't about positive thinking or motivation. It's about understanding the structure of human experience and behavior.

HOW IT WORKS (typically)

Initial Call: 20-30 minutes

The Starting Point: an introductory call to answer any questions we may have. No pressure. No sales effort. This is just to give information about me and the process and for me to learn a little about you.

If Needed: Followup Call 45-60 minutes

We dive deeper into the process and bring along any additional decision makers.

Clear decision point after: Should we work together?

After the initial call(s), we both decide if this makes sense. Not every leader is a good fit for my approach. Not every situation requires coaching. We'll be direct about whether this is the right investment for you right now.

Assessment: 60-90 minutes

The Starting Point for Real Transformation

Before real growth can begin, we first need clarity about who you are as a leader, how you make decisions, and what unconscious patterns drive your results.
That’s what the Leadership & NLP Assessment delivers: a deep, structured diagnostic that goes beyond surface behavior to reveal the root causes of performance gaps, stress patterns, and untapped potential.

Deep dive into your current leadership challenges

We don't start with generic assessment tools. We start with the actual challenges you're facing right now.

→ What decisions are you facing?

→ What's keeping you up at night?

→ Where do you feel stuck?

→ What patterns do you notice in your leadership?

→ What's working well that you want to build on?

Assessment of your decision-making patterns and leadership approach

Through structured conversation and NLP-based assessment, we identify:

→ How you process information and make decisions

→ Your natural strengths and where you're most effective

→ Patterns that limit your effectiveness

→ Communication styles and how different audiences experience you

→ Resilience patterns and how you respond to setbacks

Design of a coaching plan tailored to your specific situation

Based on what we discover, we design a coaching plan that addresses:

→ Your highest-priority development areas

→ The real challenges you're facing (not generic leadership development)

→ Your learning style and what approaches will work for you

→ Timeline and session structure

→ How we'll measure progress

Clear decision point: Should we work together?

After the initial session, we both decide if this makes sense. Not every leader is a good fit for my approach. Not every situation requires coaching. We'll be direct about whether this is the right investment for you right now.

Ongoing Coaching (Typically 6-12 months)

Three 60-90-minute monthly sessions (virtual)

We meet three times per month for 60-90-minute sessions.

Sessions are typically virtual (Zoom/similar).

Real-time work on actual decisions and challenges you're facing

We don't work on hypothetical leadership scenarios. We work on the actual decisions you're facing:

→ The technology investment you're evaluating

→ The organizational change you're implementing

→ The difficult conversation you're avoiding

→ The decision that's keeping you stuck

→ The pattern that's limiting your effectiveness

This isn't "coaching" in the abstract. It's applied leadership development on your real challenges.

NLP-based interventions to shift limiting patterns

When we identify limiting patterns, we don't just talk about them. We work to shift them using NLP-based interventions:

→ Reframing limiting beliefs

→ Installing new decision-making patterns

→ Building new communication approaches

→ Developing resilience patterns

→ Creating new ways of processing information

This is active work, not just reflection.

Between-session support for critical decisions or challenges

Leadership challenges don't wait for scheduled sessions. Between sessions, you have access to:

→ Email/text for critical decisions that can't wait until the next session

→ Brief check-ins when you're facing urgent challenges

→ Resources and frameworks relevant to what we're working on

This isn't unlimited access, but it's meaningful support when you need it.

Periodic assessments of progress and plan adjustment

Every 8-12 weeks, we assess:

→ What's shifting? What's not?

→ Are we working on the right things?

→ What needs to change about our approach?

→ What's your experience of the coaching?

→ Should we continue, adjust, or conclude?

Coaching is a partnership. We adjust based on what's working.

What Makes This Different

We work on real problems, not hypothetical scenarios

Every session is grounded in actual decisions you're facing, real challenges in your organization, and specific patterns you're noticing in your leadership.

I can read technical documentation and understand operational constraints

When you're talking about technology decisions or operational challenges, I understand both the technical reality and the operational implications. Most leadership coaches understand neither.

I've made the decisions you're facing, from every perspective

When you describe a challenge, I've probably faced something similar as the CEO making the call, the COO executing it, and the designer building it. Sometimes in the same week.

NLP provides tools for actual change, not just insight

Insight alone doesn't change behavior. NLP provides structured approaches for shifting the patterns that limit your effectiveness.

Accountability from someone who knows what works in production

I hold you accountable not to theoretical standards, but to what actually works in operational reality. The difference matters.

Direct feedback without diplomatic deflection

I'll tell you the truth, even when it's uncomfortable. If your approach isn't working, you'll hear it directly. If you're avoiding something, I'll name it. If your pattern is limiting you, we'll address it.

This isn't about being harsh. It's about being useful.

INVESTMENT

Leadership coaching is an investment in your capacity to lead through complexity.

This isn't an expense. It's development of your most important capability: leadership effectiveness.

Engagement Structure:

Initial Assessment and Program Design.

Ongoing Coaching (You should be willing to make a 6-month minimum commitment):

Includes:

→ Three 60-90-minute sessions per month

→ Between-session support for critical decisions

→ Resources and frameworks relevant to your development

→ Periodic progress assessments and plan adjustments

Why 6-month minimum?

Genuine leadership development takes time. You can gain insights in a single session. You can shift specific patterns in a few sessions. But building sustainable new capabilities requires sustained engagement.

Most clients work together for 9-12 months. Some continue longer. A few conclude after 6 months. But meaningful development requires at least 6 months of consistent work.

Payment structure:

Monthly retainer: $5,000, billed at the beginning of each month.

Cancellation policy:

Cancel any time. If the coaching isn't working for you, we should stop. If I don't believe I'm adding value, I'll say so.

Is this the right investment for you?

Consider the cost of not developing:

→ What's the cost of repeatedly making the same leadership mistakes?

→ What's the value of cutting your learning curve by years?

→ What's worth paying to avoid a multi-million dollar strategic error?

→ How much is it worth to lead through complexity more effectively?

Compare to alternatives:

→ Executive MBA programs: $100K-200K+ and 2 years

→ Mediocre leadership coaching: $500-1,500/session with no operational experience

→ Learning through expensive mistakes: Millions and years of setbacks

→ Figuring it out yourself: Possible, but slow and costly

The real question:

Is developing your leadership capability through sustained, high-quality coaching worth the investment?

If yes, let's talk. If no, that's fine, this may not be the right timing or the right fit.

Ready to Start?

Schedule a 20-30-minute initial call to see if Coaching is a fit.

No pressure. No sales pitch.

Just an honest conversation about whether coaching makes sense for where you are right now.

Some leaders need coaching. Some need consulting. Some need both. Some need neither. We'll figure out what makes sense for you.