Paul Zurav
NLP Based Business & Leadership Coach
Founder of CTEK Change Through Education and Knowledge
I help leaders and organizations build systems that restore balance between innovation and integrity, growth and sustainability, people and planet.
Leadership That Scales with the System
Every transformation begins with people and falters without leadership.
My coaching process aligns mindset, strategy, and systems so that change lasts
Leadership Intelligence
Understand how you think, decide, and influence
Systems Design
Build structures that support vision
Execution & Accountability
Turn plans into measurable results
About Paul Zurav
With over three decades in leadership, systems engineering, and organizational transformation, I help leaders bridge the gap between ideals and implementation.
I’ve built companies, navigated crises, designed AI systems, and led teams through uncertainty. I'm currently focused on ROI-driven approaches to sustainability, proving that restoration and profitability can grow together.
Today, through CTEK Coaching, I teach the principles that make long-term success possible — clarity, accountability, and the courage to lead with truth.
Author of: The Biggest Crime in History
Short-Term Men Destorying Long-Term Wealth and the Greatest Investment Opportunity Ever
This book will leave you outraged, informed, and ready to act. It is both a final warning and a call to arms - a demand that the jury of history, and every reader, deliver their verdict before it is too late.
If you've ever wondered how the world's most profitable industries became its most destructive criminals, and what it will take to stop them - this book is your evidence, your trial transcript, and your rallying cry.
Change Through Education and Knowledge (CTEK)
A framework for leading transformation across systems that shape our future.
Every system — environmental, technological, or political — depends on leadership.
CTEK is the philosophy behind my work: turning knowledge into action and education into real-world change.
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CTEK for Climate
Leadership for the Restoration Economy.
Building profitable systems that restore natural capital.
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CTEK for Politics
Leadership rooted in truth.
Restoring integrity and accountability in governance.
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CTEK for AI
Leading with intelligence, not fear.
Transforming disruption into strategic innovation.
Articles on topics have affect us now and that will shape our future.
Executive writing,
grounded in research and judgment.
Writing about decisions, responsibility, and clarity under pressure.
Most difficult decisions aren’t unclear because of missing information.
They’re unclear because responsibility, risk, and consequences overlap.
I write about leadership judgment, decision-making, and clarity in moments where the cost of being wrong matters.
Here are two links to Substack articles I've written:
$40 Billion for Argentina, Half-Rations for Americans
https://takingacloserlook.substack.com/p/40-billion-for-argentina-half-rations?r=1h0dd8
Radio Changed Everything in 1927. AI Is Doing It Again. Here's What We Learned.
https://takingacloserlook.substack.com/p/radio-changed-everything-in-1927?r=1h0dd8
I work as a thought partner helping leaders clarify complex decisions and express them clearly when the stakes are high.