Paul Zurav
NLP Based Business & Leadership Coach
Founder of CTEK Change Through Education and Knowledge
I help leaders and organizations build systems that restore balance between innovation and integrity, growth and sustainability, people and planet.
Leadership That Scales with the System
Every transformation begins with people and falters without leadership.
My coaching process aligns mindset, strategy, and systems so that change lasts
Leadership Intelligence
Understand how you think, decide, and influence
Systems Design
Build structures that support vision
Execution & Accountability
Turn plans into measurable results
About Paul Zurav...
Paul Zurav helps people cut through the noise — translating complexity into clarity so you can make better decisions in a world that won't slow down.
Author of: The Biggest Crime in History
Short-Term Men Destorying Long-Term Wealth and the Greatest Investment Opportunity Ever
Tobacco companies killed millions and sickened more. Fossil Fuel companies and Big Agriculture will kill billions — and they could end all life as we know it.
They knew. Their own scientists told them exactly what would happen. They buried the research, funded the denial, bought the politicians, and kept going because the money was too good to stop. Tobacco gave you a choice. Climate destruction doesn't. You can't opt out of breathing poisoned air or watching the systems that keep civilization alive collapse in real time. The Biggest Crime in History is the prosecution they never wanted — the evidence laid out like a trial, witness by witness, crime by crime. This is your wake-up call. The jury is still out. But the clock is running.
Blog
The world isn't broken by accident. It's broken by design.
We’re surrounded by spin, manipulation, and manufactured outrage.
Taking a Closer Look cuts through it — exposing how technology, politics, and power quietly shape what we believe and how we behave.
Truth isn’t lost. It’s buried. Let’s dig it up.
→ Read the latest investigations
Executive writing,
grounded in research and judgment.
Writing about decisions, responsibility, and clarity under pressure.
Most difficult decisions aren’t unclear because of missing information.
They’re unclear because responsibility, risk, and consequences overlap.
I write about leadership judgment, decision-making, and clarity in moments where the cost of being wrong matters.
Here are two links to Substack articles I've written:
$40 Billion for Argentina, Half-Rations for Americans
https://takingacloserlook.substack.com/p/40-billion-for-argentina-half-rations?r=1h0dd8
Radio Changed Everything in 1927. AI Is Doing It Again. Here's What We Learned.
https://takingacloserlook.substack.com/p/radio-changed-everything-in-1927?r=1h0dd8
I work as a thought partner helping leaders clarify complex decisions and express them clearly when the stakes are high.