Bridging Strategy, Leadership, and Technology
I’ve led from the boardroom, the operations floor, and the design lab and I know how to make all three work together.
I've spent my career at the intersection of technology, leadership, and strategy, watching the same patterns repeat every time innovation outpaces understanding. In the 1990s, companies rushed to integrate ERP systems. Most failed because they treated it as a technology purchase, not a systems integration challenge. In 2025, companies are rushing to deploy AI. 42% abandon their initiatives before production. 85% fail to achieve their intended outcomes. Only 5% see rapid revenue acceleration. Same mistakes. Different technology. The tools change. The challenges don't.
In a world where systems are breaking and change moves faster than planning, experience matters.
I’ve been here before.
In the mid-1980s, I was a sales engineer working with industrial manufacturing clients who kept telling me the same thing: "We need someone who can integrate our back-end production systems with our front-end accounting and planning. These vendors sell us pieces, but nobody makes it all work together." I approached my employer about creating a systems integration business. They weren't interested. So in 1990, I founded Industrial Systems Design Group LLC, serving as CEO, COO, and lead system designer. In 1991, we built one of the first computer-controlled, camera-guided, AI-driven autonomous robots, integrating computers, machine vision, and learning algorithms before "AI" was even a buzzword. We provided complete end-to-end integration for mid-market manufacturers while Ross Perot's EDS was charging Fortune 500 companies billions for the same thing.
Now I'm hearing the exact same client frustrations about AI. Companies are deploying AI at record rates, and 42% are abandoning their initiatives before reaching production. The technology has changed. The failure patterns haven't. After listening to clients on factory floors, designing systems, running a company, and spending 11 years as COO of a high-tech company, I know exactly where AI projects break and how to prevent it. Because I've already lived through this transition once, and I identified the market need by listening to what clients actually told me they needed.
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AI Consulting
Turn emerging tech into
practical tools
Leadership Coaching
Develop resilient leaders who inspire action
Business Consulting
Build strategies and
systems that last
Integrated Consulting for a Changing World
Your company may have committed millions to AI. The demos were impressive. The board is excited. Everything looks promising. But six months from now, you'll likely be one of the 42% of companies that abandoned most of their AI initiatives this year up from just 17% in 2024. I know this because I've already watched this movie. In 1991, I built computer-controlled, camera-guided, AI-driven autonomous robots before "AI" was even a buzzword. After 30+ years as system designer, CEO, and COO, I know exactly where your AI initiative will break, not because of the AI model, but because of the integration architecture you haven't designed, the operational framework you haven't built, and the vendor dependencies you haven't protected against. 85% of AI projects fail to achieve their intended outcomes. The 15% that succeed treat AI as a systems integration challenge, not a software purchase.
Detailed information on my AI Consulting
Most leadership coaches have never run a company. They've studied leadership theory but haven't made the strategic decisions, managed the operations, or lived with the consequences in production. I've been the CEO, COO, and system designer—simultaneously. For 30+ years, I've navigated the reality of leading through complexity: technology integration, organizational change, and paradigm shifts that most leaders face once, but I've experienced repeatedly. My NLP-based coaching helps executives develop the frameworks for making decisions when there's no playbook, building resilient leadership in the face of uncertainty, and integrating multiple perspectives: technical, operational, and strategic into coherent action. Leadership development from someone who's sat in every chair.
Detailed information on my Leadership Coaching
Business strategy isn't just about vision and planning. It's about building systems that actually work when they meet operational reality. After watching companies navigate paradigm shifts for 30+ years, from ERP integration in the 1990s to AI deployment today, I've seen the same patterns repeat: great strategy derailed by poor execution, innovative technology undermined by organizational resistance, brilliant ideas that collapse when they encounter real-world constraints. I help organizations build strategies AND the systems to execute them. Not just the plan, but the architecture, operational frameworks, and change management that make it work in production. Strategic thinking from someone who's built the systems, run the operations, and made it real. Strategies that survive contact with reality.
Detailed information on my Business Consulting
Three decades of building systems, leading operations, and navigating paradigm shifts, now available to help you with your most critical challenges.
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